Jeff's career in the financial industry spans over 22 years, where he first gained experience as a financial advisor prior to launching Hays Advisory in 2001. Hays Advisory is an institutional research and asset management firm where Jeff served as a principal and president for 14 years. Under Jeff’s leadership the firm grew from just a few million dollars under management to over a billion dollars in assets. In 2016, Jeff stepped down as president of Hays to lead Cypress Capital where he has used his experience as both an advisor and an institutional money manager to help develop a sophisticated investment platform that provides professional asset management directly to the individual investor. In addition to providing strategic leadership to the firm, Jeff’s role focuses on developing client relationships and creating a client culture within Cypress Capital where high trust, emotional commitment, and collaboration thrive.